{"id":82616,"date":"2020-12-09T15:06:38","date_gmt":"2020-12-09T13:06:38","guid":{"rendered":"https:\/\/blog.wearenordics.com\/?p=82616"},"modified":"2020-12-09T15:06:38","modified_gmt":"2020-12-09T13:06:38","slug":"substances-in-nordics-toothpastes","status":"publish","type":"post","link":"https:\/\/dev.wearenordics.com\/en\/nordics\/substances-in-nordics-toothpastes\/","title":{"rendered":"What are the forbidden substances in Nordics toothpastes and why we want to be FREE of them?"},"content":{"rendered":"

We know that if you\u2019re reading this article you’re not the mainstream shopper looking for a bargain in the drugstore. Well, it\u2019s hard to step out of the shopping stereotypic behavior. The markets around the world are flooded with goods striving to deliver low prices and better margins that often come along with compromised quality.\u00a0<\/span><\/p>\n

We, at Nordics, aim to create better opportunities for everybody to reach and buy high quality, clean label oral care products. That\u2019s why we just said \u201cNo\u201d to some of the most used cosmetic ingredients and took the long, but far more satisfying road of clean labels.\u00a0<\/span><\/p>\n

But what exactly is a “clean label”? This means that you won\u2019t find \u201c<\/span>parabens, SLS, PEGs, synthetic flavors & colorants, preservatives, sugar or soy\u201d,<\/span><\/i> written anywhere on our packaging.\u00a0 The reason we don\u2019t fancy those substances is simple: they have controversial effects on the human body. Even though they do wonderfully for producing a cheap, foamy, strong-flavored toothpaste with a long expiry period, we couldn\u2019t be tempted into going that direction. Our values are superior, and we believe that well-being, safety and sustainability are better than simple good looks?<\/span><\/span><\/p>\n

Parabens<\/b>. These types of preservatives have been used for decades around the world. However, some 15 years ago, it was up against convictions that they might cause breast cancer. This was followed by a controversial discussion and at the end, parabens were marked as <\/span>\u201cgenerally safe<\/span><\/a>“. Then, and in fact, now, <\/span>parabens are widely spread around the cosmetic industry, as \u201cThe World Counts\u201d estimates<\/span><\/a>. That’s the key moment. Nowadays parabens are all over your cosmetic box and bathroom shelves and they begin to accumulate. <\/span>Research show<\/span><\/a>s that parabens have a direct relation to skin irritation, allergies, and dermatitis in children. Furthermore, there is data that preservatives hide health risks, and as scientists (<\/span>Schnuch et al.) noted in 2011<\/span><\/a>, \u201cPreservatives are still important contact allergens. The introduction of new preservatives should consider the specific characteristics of occupational and of nonoccupational (cosmetic, household) exposure, and preventive measures should aim equally at both areas\u201d.\u00a0<\/span><\/span><\/p>\n

That is why we conserve our products with natural preservatives that are harmless to our body and nature and ensure long shelf life.<\/span><\/p>\n

SLS or Sodium Lauryl Sulfate.\u00a0 <\/b>This additive is used as a surfactant to create big and fluffy foam in cosmetic products. As we all know, foam washes away impurities, and also SLS is believed to have a mild antibacterial effect. <\/span>
\n<\/span>So far so good. <\/span>
\n<\/span>Looking at the other side, in vitro tests show that <\/span>SLS slows gum healing<\/span><\/a>. SLS is also an irritant that could be unpleasant for more sensitive people. In spite of this, our research shows that a fair share of users just cannot think of toothpaste without thick rich foam. That\u2019s why Nordics portfolio offers both toothpastes containing SLS and ones using a bio-based foaming agent (Sodium Methyl Cocoyl Taurate, Sodium Lauroyl Sarcosinate)<\/span><\/span><\/p>\n

Propylene Glycol <\/b>is a synthetic substance that is used in various industries, including cosmetics. Speaking about oral care, its function is to smoothen and soften the base of the toothpaste. Even though propylene glycol makes the toothpaste strip on your brush look shiny, <\/span>its relation to allergies and contact dermatitis is well-documented.<\/span><\/a> Also, the propylene glycol (PG) that is used in oral care products is toxic, as are other ingredients on our \u201cforbidden\u201d list. Even though its toxicity is low and propylene glycol is \u201cGenerally recognized as safe\u201d by the <\/span>United States Food and Drug Administration<\/span><\/a>, it\u2019s not something we want on our labels or in our customer\u2019s mouths.<\/span><\/span><\/p>\n

Synthetic flavors and colors <\/b>are designed to recreate natural tastes and smells since extracting essential oils is expensive, time-consuming, and laborious. You would guess that the lower price plays the main role in manufacturers’ decision-making. That\u2019s far from surprising since using a purely natural scent is exclusive and even boutique practice. To continue the moral discussion, there is <\/span>scientific evidence that synthetic food colorants are connected to attention-deficit\/hyperactivity disorder (ADHD).<\/span><\/a> Furthermore, the <\/span>toxic effect of synthetic food colorants is visible in the deviations of a number of health indicators,<\/span><\/a> such as blood cell quantity, hemoglobin levels, bilirubin and total protein. <\/span>
\n<\/span>Well, Nordics standards cannot allow such a thing at any cost. Our appealing tastes and crispy freshness come from 100% natural flavors.\u00a0<\/span><\/span><\/p>\n

Sugar. <\/b>The words<\/span> \u201csugar\u201d and<\/span> \u201coral health\u201d lay at the two opposite ends of one semantic line, but “sweet” and \u201coral health\u201d go together just fine. We\u2019ve used the perfect sweetener that not only pleases the palates but also protects the enamel from decay. Our favorite natural ingredient that has the sweetness of sugar \u2013 xylitol. It\u2019s truly a gift from mother nature\u2019s raspberries, oranges, corncobs, and mostly in birch tree barks.<\/span><\/span><\/p>\n

Oral care is a huge market and you can swim in a variety of different mint tastes or color stripes. Nordics is devoted to making a well-being impact that goes beyond human-being. The essence of rejecting popular cosmetics substances and carefully selecting the ones we cherish, is a challenging and nerve-wracking process, indeed. The result, in the end, is what\u2019s paying off and that is a healthier smile for a healthier Planet.\u00a0<\/span><\/p>\n

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Many years ago, I worked for my parents who own a video production company. Because it is a family business, you inevitably end up wearing many hats and being the czar of many different jobs. I mainly managed projects and worked as a video editor. On production, there were times that I was called on to work as an audio tech and was made to wear headphones on long production days. In those days, having a really good set of headphones that picked up every nuance of sound was essential to making sure the client got what they needed.<\/p>\n","protected":false},"author":1,"featured_media":82737,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[41],"tags":[],"class_list":["post-82616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nordics"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/dev.wearenordics.com\/en\/wp-json\/wp\/v2\/posts\/82616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.wearenordics.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.wearenordics.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.wearenordics.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.wearenordics.com\/en\/wp-json\/wp\/v2\/comments?post=82616"}],"version-history":[{"count":0,"href":"https:\/\/dev.wearenordics.com\/en\/wp-json\/wp\/v2\/posts\/82616\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.wearenordics.com\/en\/wp-json\/wp\/v2\/media\/82737"}],"wp:attachment":[{"href":"https:\/\/dev.wearenordics.com\/en\/wp-json\/wp\/v2\/media?parent=82616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.wearenordics.com\/en\/wp-json\/wp\/v2\/categories?post=82616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.wearenordics.com\/en\/wp-json\/wp\/v2\/tags?post=82616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}